From Google with love – Big G is rolling out in September 2022

New York, NY, September 13, 2022 (GLOBE NEWSWIRE) — Around 11:26 a.m. ET on September 12, 2022, Google rolled out its second core general update for this year.

In a tweet posted on September 12, 2022, Google announced the rollout of its September 2022 General Update. Its Google Search Central Twitter account tweeted a link to its ranking version history page, saying, “Today Today we released the main September 2022 update. We will update our leaderboard version history page when the rollout is complete.

We already knew that because it was between the lines when Google rolled out the helpful content update.

According to Google’s latest update, “Are you following our guidance for major updates and product reviews?” Qamar Zaman points out.

The only detail Google has shared about this major update is that it would be complete after two weeks.

According to consultant Qamar Zaman, the timing of this latest general update is precisely three days after Google finished rolling out the helpful content update.

“For today, September 12, 2022, we can see that there are three major categories with SERP volatility scores that have gone bad,” Zaman explained. “Two of them have already recovered after the Helpful Content Update ended their rollout, but now many websites in those categories are changing rankings,” Zaman added.

Zaman can’t conclude if the September 2022 General Update is causing these poor SERP volatility scores, but he promised to keep a close eye on the next two weeks.

“We need SERP data within the next couple of weeks to get a full picture of the impact brought by this latest general update before we can share any conclusions,” Zaman explained.

On the other hand, some Google Search Central Twitter followers aren’t optimistic about the latest news. One user said it was useless.

“These updates are of no use. They still keep (xxxx) websites with old rankings of irrelevant content on top,” @TheHotshotNerd replied to Google’s tweet.

Another said it was a follow up to the useful content update.

“They just reversed them a few weeks later, that seems to be the trend. I think they just like to play mind games with webmasters! The ‘helpful content update’ wasn’t very helpful considering some of my niches, top 1-3, are 100% spun content, with spammy backlinks,” @mistressworldx tweeted.

Another Twitter follower said he was more likely to push **** content on the front page.

“The more updates they post, the more *** content pushes to the front page. There are so many sites I see on the front page without helpful content. I think Google should start doing these things manually” , tweeted @chigomaxy.

Despite Google’s lack of details, Zaman and his team at KISS PR, a Dallas-based digital marketing firm, are more likely to believe that this broad baseline update picks up on changes and trends after the useful update. content.

“Google tries to improve search results for users. Therefore, all upgrades are for the benefit of the user. Any SEO that tries to trick Google will not be successful for long. I studied SEO under tutelage from my mentor, Eric Ward, and if you put the needs of the user first rather than chasing after Google, you’ll sleep better.” Kamar Zaman.

“Let’s not forget that Google uses machine learning algorithms to deliver personalized and quality experiences to its users. We can’t ignore the fact that search is one of its main services that makes extensive use of machine learning,” Zaman said. “After the useful content update, it is now easier to identify web pages with low value content using data from its machine learning model,” Zaman added.

As the general kernel update is rolling out, Zaman and his team at KISS PR are reminding website owners not to panic if their web pages aren’t performing well. According to Google, there is nothing to worry about. The search giant said, “In fact, there is nothing in a core update that targets specific pages or sites. Instead, the changes are aimed at improving how our systems evaluate content as a whole. These changes may cause some pages that were previously underrewarded to do better.

For website owners who may experience a sudden drop in rankings, they should wait and not make any changes during the update.

About Qamar Zaman

Qamar Zaman is a student SEO expert, digital growth consultant and CEO of Follow Qamar Zaman on Forbes.


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