Global SEO Market Report 2022: Business Digitization Drives Rise in Online Content, Driving Demand and Growth –

DUBLIN–(BUSINESS WIRE)–The “Market Size, Share, Trends, By Component, By Product, By Deployment, By Platform, By End-Use, And Region To 2028” report has been added to from offer.

The global SEO (Search Engine Optimization) market size is expected to reach USD 122.11 billion by 2028 and register a CAGR of 9.6% over the forecast period, according to the latest report. The emergence of digital marketing, the need to expand the customer base and the increase in the number of internet users are expected to drive the growth of the market.

The SEO market is growing day by day. The digitization of businesses has led to an increase in online content, thus fueling the demand for SEO services. Moreover, small and medium-sized enterprises (SMEs) are increasingly adopting these services to expand their customer base and stay competitive in the market.

Additionally, the need to stay ahead of the competition and increase return on investment (ROI) is expected to fuel demand for these services.

The number of daily searches online has increased dramatically over the past five years. This is because people rely more on online search engines to find information about products and services. As a result, businesses have realized the importance of investing in search engine optimization (SEO) to improve their online visibility and attract more customers.

Rising importance of online visibility for businesses, rising usage of mobile devices, and increasing adoption of artificial intelligence (AI) in SEO are some of the major drivers for the growth of the market. However, the lack of qualified personnel is a major challenge faced by market players.

The market is driven by the growing adoption of digital marketing techniques and the need for better visibility on major search engines. The use of SEO tools to improve the ranking of websites on SERPs is a key driver for market growth. Also, the increase in mobile searches and the use of voice assistants are expected to provide new opportunities for market growth. However, the lack of qualified personnel and the challenge of maintaining high search engine rankings are factors that are restraining the growth of the market.

For the purpose of this report, the publisher has segmented the global SEO market based on component, product, deployment, platform, end use and region:

Components Outlook (Revenue, USD Billion; 2018-2028)

Product Outlook (Revenue, USD Billion; 2018-2028)

  • Content SEO

  • Technical SEO

  • SEO of the product page

  • Voice Search SEO

  • Local SEO

Deployment Outlook (Revenue, USD Billion; 2018-2028)

Platform Outlook (Revenue, USD Billion; 2018-2028)

End-Use Outlook (Revenue, USD Billion; 2018-2028)

  • E-commerce

  • Immovable

  • THIS

  • Recreation

  • Hospitality

  • Others

Regional Outlook (Revenue, USD Billion; 2018-2028)

  • North America

  • WE

  • Canada

  • Mexico

  • Europe

  • Germany

  • UK

  • France

  • Italy

  • Spain

  • Sweden


  • The rest of Europe

  • Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Rest of APAC

  • Latin America

  • Brazil

  • Rest of LATAM

  • Middle East and Africa

  • Saudi Arabia

  • United Arab Emirates

  • South Africa

  • Israel

  • Rest of MEA

Main topics covered:

Chapter 1. Market Summary

Chapter 2. Executive Summary

Chapter 3. Indicative Metrics

Chapter 4. SEO Market Segmentation and Impact Analysis

Chapter 5. SEO Market by Components and Trends

Chapter 6. SEO Market by Products and Trends

Chapter 7. SEO Market Analysis and Trends by Deployment

Chapter 8. SEO Market by Insights & Trends Platform

Chapter 9. SEO Market by End Use Insights & Trends

Chapter 10. Regional SEO Market Outlook

10.4.7. China

Chapter 11. Competitive Landscape

Chapter 12. Business Profiles

Companies cited

  • Ahrefs

  • Google

  • SEMRush

  • KWFinderName

  • MozPro

  • Ubersuggest

  • SpyFu

  • woolank

  • Majestic

  • SEOQuake

For more information about this report visit

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