GR 86 becomes GR86 as Toyota bows to hashtag power

Toyota has made what you would call a last minute change to its GR 86 coupe which is so small you hardly notice it. Which is a little ironic, because the whole point is to make the little boxer cut even more visible, online at least.

The 2022 sports car made a lot of changes, including a bigger 2.4-liter engine and a new name. The car that started life as the Scion FR-S and became the Toyota 86 in North America, and was also known as the GT86 in Europe and FT-86 in Nicaragua and Jamaica, became GR 86 to refer to Toyota’s Gazoo Racing division. with the GR Supra and GR Yaris hot hatches.

But now Toyota has smoothly changed the name again, removing the space between letters and numbers. Thus, the “GR 86” has become “GR86”. It may seem like an unnecessary change, but there is a very good reason behind the move.

The space between the letters and numbers made it more difficult for customers to find the car online, as internet searches, and in particular hashtag searches on social media, would see the letters and numbers as two separate entities. (#GR # 86 instead of # GR86). The change does not change the physical badges of the car, only the way Toyota communicates the name of the GR86.

Related: 2022 Toyota GR 86 Comes In December From $ 27,700

The change has already been rolled out to Toyota’s retail websites in Japan and North America and will soon be adopted by its UK branch. “It has to do with SEO,” a Toyota GB spokesperson told CarScoops. “We want people to be able to find the car easily when they search online. “

It seems strange that this has only happened to Toyota now, several months after presenting the car for the first time. We don’t know how that will affect things like vehicle manuals and brochures printed in the United States, where the GR86 is expected to land in dealerships in December. But that will be less of a problem in Europe, which won’t get its first car allowance until spring 2022 at the earliest.

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