Lemonada Media and Penguin Random House Partner to Create Innovative Multi-Platform Book Club
The ‘Lemonada Book Club Powered By Penguin Random House’ will bring together story-lovers from the worlds of podcasting and literature
Host of the “Crime Junkie” podcast Ashley’s Flowers among the first group of authors to feature
LOS ANGELES, August 31, 2022 /PRNewswire/ — Lemonade Media, the podcast network that makes life easier, and Penguin Random House, the world’s largest trade book publisher, are teaming up to create an all-new book club. Launching in September, the book club will be enabled on platforms owned by Lemonada Media and Penguin Random House with a direct landing page on the Penguin Random House website and will feature reviews, author interviews and custom ad integrations on Lemonada Media social media accounts and podcast slate programming.
“Our listeners are so hungry to build community, digest various forms of content, and discuss making life harder together. We build such powerful podcast communities, and the Lemonada Book Club will allow us to expand the conversations to across genres and footprints, inviting the hosts of Lemonada and the diverse and incredible authors of Penguin Random House, to dig deep into the questions that concern shared listeners and readers of Lemonada and Penguin Random House,” shares the CEO and co-founder of Lemonada Jessica Cordoba Kramer.
At the heart of the book club, Lemonada, its roster of diverse talent, and Penguin Random House will select recent or upcoming Penguin Random House releases to spotlight to align with themes from Lemonada Media’s current podcast slate. . From exploring grief and loss to romance, resilience and personal growth, selections will span both fiction and non-fiction. The first set of featured books will include: Addicted to crime creator and host Ashley’s Flowers first novel, All the good people here; Don’t Be Afraid of Love: Lessons on Fear, Intimacy and Connection’ by Mimi Zhu; Sweet sweet lots of rhythm by Laura Warren; with additional books to be named later.
“In this age of unlimited content, push notifications and constant noise, it’s necessary that we take the time to focus and learn; to go deep. We hope our partnership with Lemonada will do just that: open listeners’ minds to new topics and ideas, then give them the inspiration and recommendations to dive even deeper. Lemonada’s mission is to make people’s lives less of a mess, and books are the only form of media that’s been proven to make you feel better. We’re thrilled to be working with Lemonada to harness the power of books to create new relationships and communities,” said Carly Gorgamarketing director of the Penguin Random House brand.
With Penguin Random House providing the featured books, Lemonada Media will air “Book of the Month” for in-depth conversations on key podcasts; an insightful and expert analysis of the content of the books by certain series animators; creative in-stream advertising campaigns; and activations on social networks to better know the books and their authors. Lemonada will additionally provide a broader list of “must-read” Penguin Random House books through monthly newsletter recommendations, network-wide advertising campaigns, and on their website. Over time, Lemonada will provide unique opportunities for Q&A and audience engagement with the authors, host, and fellow listeners. For more information on Lemonada Book Club powered by Penguin Random House, please visit https://sites.prh.com/lemonadabookclub.
ABOUT LEMONADA MEDIA:
Founded in 2019 by Jessica Cordoba Kramer and Stephanie Wittels Wachs, Lemonada is an award-winning, independent, audio-focused podcast network on a mission to make life easier. The company is also the creator of the audio reality™ podcast genre and launched BEING Studios, where reality TV meets podcasting. Lemonada has created successful series, including the award-winning Gracie podcast Last day, in the bubble with Andy SlavitOur America with Julián Castro, Add to cart with Kulap Vilaysack & SuChin Pak, believe her and The untold story with Jay Ellis. Lemonada’s guest list has included an array of luminaries from the worlds of entertainment, media, politics and science. Now with over 50 diverse staff nationwide, Lemonada is a full-service podcast network.
For sponsorship opportunities, contact: [email protected]. For press inquiries, contact: [email protected]. For more information about Lemonada and its podcasts, please visit www.lemonadamedia.com. Lemonada is represented by Josh Lindgren at CAA.
ABOUT PENGUIN RANDOM HOUSE:
Penguin Random House, the world’s largest trade book publisher, is dedicated to its mission to ignite a universal passion for reading by creating books for everyone. The company, which employs more than 10,000 people worldwide, was founded on July 1, 2013, by Bertelsmann and Pearson. From April 1, 2020, Bertelsmann is the full owner of the company. With more than 300 publishers and brands on six continents, Penguin Random House comprises print and digital trade book publishing businesses of fiction and non-fiction for adults and children in English, German and Spanish in more than 20 countries across the world. With more than 16,000 new titles and more than 700 million print, audio and e-books sold each year, Penguin Random House’s publishing lists include more than 80 Nobel Prize winners and hundreds of top-reading authors. in the world.
SOURCE Lemonada Media